Moving beyond missionary founder's selling...

Every entrepreneur knows the realities of founder sales; constantly searching for early adopters to evangelize and convert at seemingly whatever price the market will bear.

It’s critical however, that while out converting early adopters that can validate you to the broader market that you factor in gained intelligence to structure your sales and marketing models to drive the sales success of the layers beneath you.

It is often this transition, encapsulating the founder's expertise, passion and skill into a repeatable sales and marketing play-book, that dictates whether the company will be successful in leading the market, or falling victim to competition or a market that simply goes dormant until they themselves determine that the need becomes unbearable.

To get there you have to go beyond just touting features and benefits...

Instead, you must package the entirety of the value that you represent to drive the market towards an ideal destination that is aligned to and can deliver on their strategic goals and objectives.

Like you, your clients are looking to grow and operate more efficiently. They not only need specific answers and experienced guidance from you, they need a forward-looking strategic vision that:

• Details your value proposition and how it will result in the more ideal performance they are looking to or are needing to reach,
• Reinforces their commitment to investing to obtain projected results, and
• Provides the justification they need to galvanize internal support towards you as the solution.

Shorter Cycles has years of experience working with early stage growth companies making that all important transition from founder sales to structured organizational selling. We're experts in structuring sales and marketing models, developing innovative lead-generation platforms, and streamlining the overall efficiency of our client's sales models.

Contact us today to learn more about our unique approach to early company sales structuring and how we can help back-door you into your top 5 strategic customer prospects that can help you achieve breakthrough growth results.